Professional Achievements
A. Social Marketing /Technical Advisor, The Asia Foundation (since Sept 2010- )
• Providing technical support to design and implement advocacy, communication campaigns and programs to the Office of the Prime Minister, and Council of ministers that resulted in a nation wide 16-days of campaign launched on Dec 29 and continuation of out reach programs.
• Providing technical support in refining the future outreach programs to combat the gender based violence in Nepal
• Providing technical support in other managerial areas as needed basis.
B. Public Private Partnership Advisor, Nepal Social Marketing and Franchising Project: AIDS, Reproductive Health, and Child Survival, Kathmandu, Nepal (2006 – 2010)
Academy for Educational Development
Professinal role:
• Oversaw communication and public-private partnership activities in the areas of HIV prevention, family planning and maternal and child health
• Managed investment in six private companies to expand access to essential public health products, such as condoms, oral contraceptives, oral rehydration salts, and zinc sulphate tablets. Resulted in increased private condom market size from 17,842,821 in 2006 to 23,546,381in 2009 and the first-ever oral contraceptives manufactured in Nepal. Leveraged $1.2MM in private sector investments over a two-year period
• Managed national-level brand and generic communication programs, including mass-media and community-level communication interventions (key intervention areas: family planning, HIV prevention through condom use, rationale treatment of diarrhea for children under five years). Rationale treatment of diarrhea campaign resulted in increased use of zinc in the treatment of diarrhea from 12% in 2008 to 22% in 2009.
• Collaborated with high-level government officials, senior leaders of USAID and other donor agencies, including participation on relevant working groups and technical committees
C. Chairman and Managing Director, Kathmandu, Nepal (1996 – 2006), Social Marketing Distribution (SMD)
Professional role:
• Established and led a new social marketing organization specialized in designing and implementing behavior change communication and social marketing campaigns. The company had a team of more than 90 staff and 40 local partner organizations spanning the entire country, with annual revenues of between $500,000 to $900,000.
• Led the Iodized Salt Social Marketing Campaign spanning five phases over seven years, which sought to increase the consumption of iodized salt. Using a public-private partnership approach that incorporated the Ministry of Health, Salt Trading Corporation, and thousands of retail outlets, the campaign succeeded in increasing the share of iodized salt sales from 10 percent to over 60 percent during the seven-year period.
• Designed and piloted the Targeted Community-based HIV Prevention Social Marketing Campaign, which sought to increase correct and consistent use of condoms among high-risk groups. The campaign succeeded at increasing correct and consistent use of condoms among female sex workers from less than 30 percent to more than 67 percent.
• Managed a social marketing campaign to promote the treatment of Kala Azar. This campaign was highly focused to motivate those suffering from Kala Azar and their care-takers to seek and receive free treatment from public health posts.
D. Deputy Managing Director, Kathmandu, Nepal (1991 – 1995), Nepal CRS Company
Professional role:
• Managed day-to-day operations of Nepal CRS Company, which included more than 100 permanent, contracted, and daily wage staff spanning five regional and district offices. Oversaw a number of new management reforms needed to streamline organizational operations
• Instrumental in crafting CRS’s strategic “Vision 2000”, which sought to expand its social marketing operation with to move towards higher self sufficiency.
• Initiated and negotiated with KfW to fund CRS for the introduction of oral rehydration salts and oral contraceptive social marketing operations. The initiation resulted in CRS being awarded a grant from KfW.
E. Marketing Director, Kathmandu, Nepal (1986 – 1990), Nepal CRS Company
• Managed company’s marketing activities for its entire portfolio, which led to increased revenue and product sales
• Developed strategies to improve collection and realization of product revenue and sales staffs
Administrative Manager, Kathmandu, Nepal (1981 – 1985), Nepal CRS Project
• Managed the overall administrative, logistic, personnel, contractual, and procurement functions
• Instrumental in reforming operational manual including personnel, procurement, and logistic systems
• Played active role during the transition of CRS project into non-profit social marketing company including management of the Board of Directors and drafting the Memorandum of Association
RELEVANT CONSULTING EXPERIENCE
The Asia Foundation Nepal (Sep 2010-)
- Provide social marketing and technical input to various programs being implemented by The Asia Foundation including providing technical support to the office of the Prime Minister, Council of Ministers
N-MARC Project Proposal, Academy for Educational Development (November 2005)
• Provided consulting services to AED in the design and preparation of the N-MARC proposal
• Inputs resulted in AED being awarded the three-and-a-half year, $11.2MM project.
Iodized Salt Social Marketing Project Proposal, The Futures Group International (September 2001)
• Contracted by The Futures Group International to provided consulting services to EPOS/India, a local
organization, to prepare a project proposal for an iodized salt social marketing campaign in India (in response
to UNICEF-India’s RFP)
Targeted Community-based Social Marketing Project, Family Health International Nepal (June 2000)
• Conducted a field assessment of FHI’s HIV/AIDS Prevention programs that resulted in designing the social
marketing program to promote consistent condom use among high-risk groups in 20 districts in Nepal
• Awarded follow on contract to implement the program
Iodized Salt Social Marketing Project, The Futures Group International (December 1999 – November 2001)
• Managed the Iodized Salt Social Marketing Campaigns, Phases I and II that resulted in an increase from 15 to
30 percent in market share of packaged iodized salt
• Managed mutli-sectoral partnership, including Nepal’s only Salt Company (“Salt Trading”), Government of
Nepal, UNICEF and consortium partners (Thompson and AC Nielsen) to ensure their continued coordination
and cooperation to achieve the goal.
ADSPEC Project, Adaptive Eye Care Limited (AEL), Oxford, UK and Population Services International, Europe
(July – November 1999)
• Designed and managed a market assessment to explore the viability of marketing the ADSPEC adaptable eye
glass invented by AEL.
• Assessment findings presented to AEL senior management in Oxford, UK.
Management Support Program, AVSC International (June 1996 – 1999)
• Co-designed (in collaboration with Karuna Management) the “Management Support Program”, a unique long
term technical assistance program for I/NGOs specialized in coaching method of consulting
• The “Management Support Program” was conducted among multiple I/NGOs and local NGOs, including NFCC,
Kalimati Clinic, Dhulikhel Clinic, BP Memorial Health Foundation, Adra Nepal, Environment and Public Health
(ENPHO), WOREC.
